Targeting YouTube? According to Statista, there were 1,680,000,000 (1.68 billion) YouTube users in 2019[1]. That’s the size of your maximum audience. You cannot ask for anything more.
Careful now. If you are thinking of using YouTube for your presentation, whatever it is, stop! And let’s talk awhile. Warning: If your idol is a talk-show host, bad example.
Today, Sunday, 31 May 2020 in Manila, I saw the above Facebook sharing of Miagao-Farmers (in Iloilo Province); I visited their YouTube presentation, and I found that it leaves much to be desired. Needs improvement.
The above image is my screen capture of the Navallasca-Abendan Farmers Advocacy, NAFA, the sponsor of the YouTube presentation titled “Ultimate Intercropping Guide (Gabay Sa Pag Tabi-Tabi Ng Mga Tanim).”
I visited that YouTube site because I was intrigued by the words “Ultimate Intercropping Guide.” (Because I believe Intercropping should now replace our current Monocropping.) When you say ultimate, you must mean the supreme, paramount achievement in that field. As a wide reader and science writer careful with my use of words, I am extremely familiar with hyperbole, which I thought this one was.
Yes, NAFA’s claim is exaggerated beyond doubt.
Note in the above image, I stopped watching at 6:35 of the 21:42 minutes-seconds presentation. That is because of the following reasons:
(1) The speaker did not compare what he was advocating with other intercropping guides to be able to conclude sincerely that this is the Ultimate!
(2) It was mostly fast talk and hand gestures that did not illustrate or explain further what was being said.
(3) The image of intercropping appears only after 5 minutes of talking & gesturing. It should have been the very first.
(4) The whole talk & show was poorly prepared. Visible evidence: the sad-looking, sagging tarpaulin or printed cloth behind the speaker.
(5) Too many “Ahs” by the speaker – meaning, he did not practice his talk.
(6) There were no guiding slides or images as the talk progressed.
(7) It was not necessary to show the face all the time,, but it showed up to the time I stopped watching. And the half-body occupied almost half of the screen.
(1) The speaker did not compare what he was advocating with other intercropping guides to be able to conclude sincerely that this is the Ultimate!
(2) It was mostly fast talk and hand gestures that did not illustrate or explain further what was being said.
(3) The image of intercropping appears only after 5 minutes of talking & gesturing. It should have been the very first.
(4) The whole talk & show was poorly prepared. Visible evidence: the sad-looking, sagging tarpaulin or printed cloth behind the speaker.
(5) Too many “Ahs” by the speaker – meaning, he did not practice his talk.
(6) There were no guiding slides or images as the talk progressed.
(7) It was not necessary to show the face all the time,, but it showed up to the time I stopped watching. And the half-body occupied almost half of the screen.
Because of the nature of the presentation – being a Guide – there should have been an outline shown and stopping or talking points given for explanations or elucidations, from beginning of field preparation to planting the first crop, then the next crop etcetera, until the end, that is, harvesting much, much.
Does it look like I’m singling out a rural presenter to imply that the urban presenter is much better? No! Urban presenters are just as bad! Even the professionals have not mastered how to use PowerPoint to make their points powerful! And I’m referring to all of them.
(I hereby challenge NAFA to write down its “Ultimate Guide” – and I am volunteering as their author’s editor – no charge! frankahilario@gmail.com)
The Digital Age is for all of us to sell ideas and benefit many others. But first, we must be good at telling, not only at selling!@517
No comments:
Post a Comment